Water Literacy Foundation: For a Water-Efficient Nation


More and more lately, water is (finally) emerging as one of those major resources that people need to be aware of, conserve, and (increasingly) spend money on (Seen Quantum of Solace, anyone?  Or  the documentary, FLOW). What is interesting to me is that water conservation technology in India is standing up to meet the problem face-on, while people back at home are only just now being to pay attention.
The Water Literacy Foundation (WLF) visualizes a water-efficient India in which everyone not only has access to water for their needs, but also in which people maximize the use of every drop of water available.   “Every drop of water available” does NOT mean digging more holes into the Earth to further exploit the water table, however – WLF is strongly convinced that rainwater is the ultimate option for sustaining life as we know it.

So much rainwater goes to waste:  The land cultivated by farmers is so hard and dry from the months of dryness that the monsoon rains quickly flow through their fields instead of residing within the soil, and who knows how many inches of rain a year roll off the rooftops into gutters and drainage pipes that funnel them into useless sewage?  These are precisely the areas where WLF focuses its technical energy.  Targeting rural farmers, industrial facilities and urban domestic living areas, WLF works with people to install its systems and turn rainwater into a valuable resource that can empower people to take control of their water supply.  Maximizing the use of rainwater also helps address the social inequities alluded to in FLOW, where water risks becoming a commodity only the rich can afford.  WLF’s portfolio consists of over 100 different techniques for capturing rainwater and keeping within the soil (in the case of farmers) or funneling it for industrial or domestic use.  Some of their methods are actually updated versions of traditional farming/water management practices that faded from popular use when piped water became the norm.  In addition, WLF also works on water reuse and recycling.

One thing that is so appealing about WLF’s work in these areas is its simplicity.  Wherever possible, it uses local materials and basic technology that is easily replicable.  Moreover, the majority of its rainwater harvesting systems require minimal maintenance, so people don’t have to anticipate large upkeep expenses in their budgets when they implement this technology.  Even better, many of the systems actually increase their effectiveness with each subsequent use, rather than the other way around.

The technology was developed and/or adapted by WLF’s founder and Managing Trustee, Mr. Ayyappa Masagi. Having left his lucrative job in Bangalore to return to farming in his native village, Masagi turned his farmlands into a laboratory of rainwater harvesting techniques.  His work was internationally recognized when he was awarded an Ashoka fellowship in 2005, and he formalized his passion for water conservation by starting WLF a year later.

Technical work is only part of what WLF does, however.  People will only implement the systems described above if they understand the concepts behind water conservation as well as their own ability to actually impact the water supply.  Therefore, the second component of WLF’s work is awareness-raising.  In the hopes of spreading “water literacy” (water conservation know-how) throughout northern Karnataka, WLF delivers numerous lectures and workshops to every audience that will listen: farmers, Self Help Groups (SHGs), professional organizations, all levels of education, government officials, industrial managers, etc.  In addition to these workshops, they also organize a number of large-scale special events (ranging from marches to essay and painting contests) designed to attract even more attention to the cause of water.
In particular, WLF is focusing on today’s youth through some intensive schools programs, combining actual rainwater harvesting systems with in-depth water conservation curriculum.What more remains to be said?  I hope more and more people start picking up this line of work – we need it. Badly.

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